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It makes sense that you would want to sell a product on Amazon, the most popular e-commerce site on the internet, with over 300 million active users. Fortunately, it’s not as difficult as you may think to decide what to sell on Amazon and how to sell it. In fact, the majority of your research can be done for free right on the website.
We’ve put together this advice to make sure you pick a low-risk, high-return item to sell on Amazon. Discover what to offer, what to avoid selling, and how to conduct research to make sure anything you’re selling on the ecommerce behemoth is a safe investment by reading on.
1. Conduct manual research on Amazon.com
Starting with Amazon’s best-selling products in a certain category is where you should begin your manual research on popular products on Amazon.
After that, you’ll start looking at the subcategories inside that category in order to focus on a niche.
You may also glance at the “Customers also bought” section when viewing Amazon’s best-sellers list to receive suggestions for related products.
Once you’ve created a list of the items you want, use Google Keyword Planner to see whether there is any search volume for those items, which suggests a level of demand.
As an alternative, you might use Sellerapp’s Amazon-specific product intelligence service.
With Sellerapp’s seven-day free trial, you may start looking into popular products on Amazon using keywords to further whittle down your choices.
2. Use a Chrome extension to look for products in a specific market.
Jungle Scout and Unicorn Smasher are two well-liked chrome extensions that may be used to conduct keyword research on Amazon.
Jungle Scout displays products with little competition and provides monthly sales numbers for various categories. You can save items to keep track of them over time.
Without a doubt, Jungle Scout’s analytics can assist you in swiftly and effectively identifying a service or sector in which you could succeed. However, Jungle Scout is rather expensive, especially if you’re just getting started.
A free alternative to Jungle Scout is Unicorn Smasher. It’s a useful free choice to gather anticipated monthly sales and expected monthly sales revenue for Amazon products, even though the data isn’t as precise as Jungle Scout and it misses several of Jungle Scout’s sophisticated features.
3. Find a gap in the market.
Utilizing one of the Chrome extensions described above, look for goods with a high monthly sales volume and little rivalry. But a straightforward organic search on Amazon can potentially turn up a gap.
For instance, there are over 30,000 hits for “perfume” when I search that term, but only 247 for “natural vegan amber perfume.”
Although this is a simplified example, there are occasions when you need to focus your product search in order to discover a location to stand out on Amazon. There are already many people selling perfume, but the website might not have a particular scent, style, or feature.
Reading customer reviews in your target market for your product might also help you identify a market gap.
Even though there are many items out there that are identical to yours, you can find that buyers are dissatisfied with the existing brands and want something you can offer instead.
4. Find products that don’t have too much competition.
It will probably be exceedingly challenging to stand out from the competition and generate the desired number of sales if you’re trying to sell a product that currently has 100,000 search results.
Fortunately, it’s rather simple to identify a less competitive niche within a broader industry, ensuring that your product is more readily discovered by online users.
Best of all, because they had to use a more precise phrase, those searchers are probably more willing to purchase your product.
Let’s take the example of wanting to sell cookbooks. Over 70,000 results for the keyword “cookbooks” were generated.
In contrast, there are just 3,000 hits for the keyword “cookbooks for instant pot cooking.” In addition to having a higher chance of being a best-seller in this market, the keyword is also more focused.
Cookbooks can refer to anything, from “kids cookbooks” to “holiday cookbooks,” when someone looks for them online. However, if a user searches for “cookbooks for instant pot cooking,” they are more likely to be pleased with your offering.
5. Look for categories with at least three Best Sellers Rank (BSR) results.
The Best Sellers Rank (BSR) of an item on Amazon takes into account both recent and previous sales. A seller must be aware that a high BSR implies that the product is in demand.
One sign that a single product is monopolising the market is when you locate only one item in a category with a high BSR and none of the other products are best-sellers.
Instead, you should go for product categories with many high-BSR products because this indicates a need for your product in that market and gives it a chance to thrive.
Let’s imagine, for example, that you wish to sell sporting products but discover that “basketball” only has one item with a high BSR. Further research shows that the category “football” contains several top-selling items on the first page, though.
Since our research shows that users are eager to compare different footballs before making a purchase, as a new seller, I would place a higher priority on selling footballs than basketballs.
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Selling on Amazon Selling on Amazon just for the sake of selling is not a wise strategy because of the oversaturation in the market, which makes it harder than ever to stand out. Instead, you should make sure that you can actually provide something of value.
If you already have a product in mind, use the aforementioned advice to hone your approach and choose a target market within a larger demography.
Start with the fundamentals if you don’t have a specific product in mind: what are the top Amazon search terms and what are the best-selling items?
Consider similar items that the user would find more engaging or useful than the ones that are already offered on Amazon after you have a list based on keyword research.
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