The term “alaa alaa alaa” is currently the sole property of Cotu secretary general Francis Atwoli.
A trademark application for the now well-known slogan has been authorised by the Kenya Industrial Property Institute.
As a result, the phrase is now protected by intellectual property rights until July 1, 2031.
Adams Barasa, Atwoli’s personal assistant, confirmed the new development by stating to Saturday Nation that his boss’ approval is now required before using the phrase as a soundbite or in advertisements.
“Any advert can’t use the word ‘alaa!’ unless they get his permission,” Barasa said.
Barasa warned that any unauthorised use of the expression would constitute a trademark violation.
The catchphrase first originated on JKLive while he was discussing the general elections in 2022.
“I told you Jeff, I don’t know who is going to be the President, but I know who is not going to be the President.
“Alaa, Alaa, Alaa!”
Atwoli had made note in the approved application that the slogan is used publicly and has no English translation.
“Alaa has no English translation. It is more of a slogan, chant or an exclamation specific and attributed publicly to myself,” he said.